Breaking and Entering Advertising Podcast
This week, we dive deep into the independent agency mindset with John “JP” Petty III, Founder & Executive Creative Director of 14th and Market. After a career working at Translation, United Masters, and Wieden+Kennedy, JP set out to build an agency that tells authentic stories, shapes culture, and creates work that makes people ask, ‘Is that an ad?’
In this conversation, we cover:
The transition from ad industry leader to indie agency founder
How JP built Bodega at Wieden and Kennedy and what it taught him about leadership
The unique challenges & advantages of running an independent agency
Why culture is the key to creative success - and how 14th and Market is shaping it
Key lessons for breaking into advertising & standing out in today’s industry
Connect with JP: https://www.linkedin.com/in/jpettyiii/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all