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Breaking and Entering Advertising Podcast

INDIE WEEK FINALE: How Matt Heath Built Partyland & Redefined Independent Agencies

44 min • 7 mars 2025

Welcome to the grand finale of Indie Week!

Today, we’re closing out an incredible week of conversations with Matt Heath, Founder & Chief Creative Officer of Partyland - the agency built on the philosophy of having fun for a living.


In this episode, Matt shares:

Why he doesn’t consider himself an "ad person"- but a creative first.

His wild journey from musician to advertising, with a detour writing for Eastbound & Down.

How Partyland attracts clients who "get it" - and filters out those who don’t.

The real meaning of independence in today’s agency world -and why he believes some agencies are stretching the definition.

The biggest mistake young creatives make: Chasing money instead of learning.


If you’ve ever wondered what true creative freedom in advertising looks like - this episode is for you. 


Connect with Matt: https://www.linkedin.com/in/matt-heath-105166140/ 

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

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