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Breaking and Entering Advertising Podcast

INDIE WEEK: Why Indie Agencies Win w/ Joel Holtby, Co-Founder & CCO of Courage

44 min • 6 mars 2025

INDIE WEEK continues with a masterclass in creative independence. Today, we’re joined by Joel Holtby, Co-Founder & CCO of Courage, the Canadian indie agency making bold moves and redefining how brands connect with culture.


In this episode, Joel shares:

Why independent agencies provide more creative autonomy

The entrepreneurial mindset behind launching Courage

Why brands should partner with indie agencies for culture-defining ideas

Advice for creatives on navigating the indie vs. holding company agency path


Presented by Blood, Sweat & Tears - your indie agency growth partner. Learn more at bloodsweatandtears.co


Connect with Joel: https://www.linkedin.com/in/joelholtby/ 


Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all 

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