Here it is. Handpicked by Greg Hahn himself, the Blue Crowbar award-winning campaign.
The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to fix the perception of Dasani Water.
And this team did that so beautifully.They came up with "Tap Map."
People love to call Dasani tap water, and they’re right — it is just tap water. But that’s a good thing. Because of outdated lead service lines, many people don’t have access to clean, quality tap water, and Dasani can change that by embracing who they are. With the help of Tap Maps, more people can be proud of the water coming from their faucets.
Congrats to Sam Hamerski, Austin Lozano and Jamie Chihuan.
Use your Crowbars wisely, and congrats on this accomplishment; we are proud to be your accomplices as you break into advertising.
Links:
Sam Hamerski LinkedIn
Jamie Chihuan LinkedIn
Austin Lozano LinkedIn
You can win a Crowbar! Here
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