Here it is. Handpicked by Eric Kallman himself, the Blue Crowbar award-winning campaign.
The Blue Crowbar goes to the single best campaign submitted. Best in Show.
We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S.
And this one fantastic human did it so wonderfully.
Nikhil Rajagopalan came up with the campaign: “Your Window to America”
The winning idea: "With services in 46 of the 48 contiguous states in the U.S., Amtrak does only what it can do: provide a window to everything beautiful America has to offer."
Listen to his conversation with the guest judge, Eric Kallman.
Links:
Check out Nikhil's Portfolio: https://nikhilrajagopalan.com/
See his full campaign: https://www.crowbarawards.com/previous-winners