62 avsnitt • Längd: 45 min • Oregelbundet
Want to take control of the future? In each episode of this podcast, Entrepreneur magazine editor in chief Jason Feifer takes something that seems concerning or confusing today, and then learns its surprising history, what important things we’re missing, and the solutions that can make us smarter and better. (The show was previously called Pessimists Archive.)
The podcast Build For Tomorrow is created by Jason Feifer. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
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For decades, people have been told they have a certain “learning style.” Maybe you think you’re a visual learner, for example, or a reading/writing learner. But new research is upending all that. Here’s what we got wrong — and how we can become truly better learners.
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In 1923, a famous scientist predicted how work would change in 2023. Now, 100 years later, we can confirm: He was shockingly right… and yet totally wrong. What happened? The answers can tell you a lot about what’s coming in the next 100 years, and how technology will (and maybe won’t) change work forever.
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Everyone’s freaking out! How can that be put to good use? In this episode, we discuss the unexpected benefits of the bubonic plague, what the four-day workweek tells us about the future of work, how world-changing technologies become adopted, why business failures lead to success, how to use crises to change the status quo, and more.
This episode originally aired on The Jordan Harbinger Show, as he interviewed me, Build For Tomorrow host Jason Feifer.
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Have you ever messed up — or just thought you messed up! — and then obsessed over what you could have done better? This episode is about what’s happening in your brain, why you’re doing it, and how to finally let it go.
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You can find opportunity in the hardest situations. But how?
To answer that out, we take lessons from one of the most fascinating changes in cultural history -- when the record player was invented. Many people loved it, but musicians hated it. They tried to stop it. But their anti-recorded-music campaign did not go as planned.
This is a story about what it takes -- for us all! -- to let go of the past and embrace the future.
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Want to fix the problem with work today? It starts by understanding the common phrase “nobody wants to work anymore” — including what’s right about it, what’s wrong about it, and why critics have been using these exact same words for more than a century.
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Barbie sales were plummeting. A new leader had a vision: The doll needed to be “a reflection of our times.” But how do you make something more modern? In this episode, we learn how Barbie took some big risks — and then take a trip through toy history, to discover just how much our toys say about ourselves.
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The teddy bear: Is it cute and cuddly, or a “horrible monstrosity” that’ll destroy humanity? In 1907, many people feared the worst — that this new toy would ruin young girls’ developing maternal instincts, and lead us to a terrible fate. This is the story of how the teddy bear changed us all… and how we then changed the bear.
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Our brains are full of fun facts: the memory span of a goldfish, Marie Antoinette’s famous words, the vomitoriums of Rome, and more. But what if it’s all wrong? In this episode, I debunk more than a dozen common misconceptions and then ask: Why do we remember misinformation so easily? And is there a better way to learn?
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The four-day workweek was once just an experiment. Now it’s regular life for many people. So what’s that like? In this episode, we look at the good, the bad, the reason our workweek evolved the way it did, and what it’ll take to get everyone else another day off.
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Do you wish you could predict the future? Not in a street-corner psychic kind of way, but in a more personal, meaningful way. How can you know what’s coming, and to know what decisions you should make? To answer that, we talk to many experts — including the head of a group called the Superforecasters! — who explain how to do just that.
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Climate change is described as a “generational battle,” in which young people care and older people don’t. But this is a perfect example of how we think about generations all wrong — and that has big consequences. If we can drop our assumptions about generational divides, we might just have a shot at solving some of the world’s most urgent problems.
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Who is to blame for people’s poor writing skills? It isn’t texting or tweeting. It’s a fateful decision made in 1875, from which we’ve never recovered. In this episode, we find out what went wrong — and how today’s educators are reinventing the way writing is taught.
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We like to laugh at lawmakers for their technology ignorance, like when Sen. Richard Blumenthal asked a Facebook executive if she’ll “commit to ending finsta.” But how do gaffes like these actually happen? The answer is more complicated than you'd think. In this episode, a deep investigation into the cause and effects of a political gaffe — and why it's something that we, together, should want to fix.
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Sex robots?! For decades, people have debated their dangers or called them ridiculous. But what if these bots can actually be a good thing? Here is the surprisingly human argument for a dystopian-sounding technology — and why it matters far beyond the bedroom.
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People worry that technology changes our brains. It’s the reason why tech critics talk about dopamine, a chemical that they say turns us into social media addicts. But when I called actual brain scientists and asked them to fact-check the critics, I heard a very different story: Our brains are way more flexible than we think, they say. And dopamine? It’s complicated.
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Is everything really political these days? Or has it always been that way?
To answer that, let’s look at the story of knitting. Can anything get simpler than knitting? Balls of yarn! Comfy socks! So when the knitting community began reckoning with racism recently, many people complained that it ruined their simple pleasure.
But the history of knitting is long and controversial — and includes many of today’s most hotly debated topics. (Sexism! Conspiracy theories! Fears of automation!) On this episode: Knitting’s surprising past, and what happens when one knitter tries to make change today.
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The most dangerous thing about smartphones, according to critics, is that we're never bored. Boredom is healthy, they say! But history and science may say otherwise. People have spent thousands of years desperately trying to escape boredom, and even considered it a sin or disease. So should we really feel guilty every time we fill a dull moment with a screen?
In this episode, we dig into the surprisingly fascinating history of boredom — which once terrified America's Founding Fathers and has long been a symbol of class and status — as well as the science of what boredom does to our brains.
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You might think you’re bad at talking with strangers. But in fact, you were built to talk to them — and you’re more natural at it than you know. In this episode, we go back millions of years to learn how our cultures and even our bodies were shaped by strangers, and what that can teach us about healing today’s great divides.
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Check out guest Joe Keohane’s book, “The Power of Strangers”
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Many people are reminiscing about the things they enjoyed during Covid, which is a surprisingly common thing to happen after bad or challenging times. Why do we do this? Because our memories work in strange, unexpected, but ultimately very helpful ways. In this episode, we take a deep dive into how our memories work — including why we remember good more than bad, why reminiscing about the past prepares us for the future, and how, in some way, we are all living a lie. (And that’s OK.)
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Are smartphones and social media addictive? Tech critics say yes. But actual addiction researchers say something else — and they point to ways in which our broad use of the word “addiction” can cause real harm. In this episode, we look at the history of supposedly “addictive” technologies, understand the surprisingly odd science behind today’s scariest claims, and discover who really has the power to break these supposed “addictions.” (Hint: It’s you.)
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What was once only available to kings and queens, but that you can do today? The answer: Shocking stuff you've never even thought of. If you ever worry that our world is in decline, this episode can help put that in perspective. We also look at some amazing predictions from 1921 about 2021, and see how we’re living in the world they only fantasized about.
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You’ve heard the story: Young people got “participation trophies” as kids, and it taught them to be entitled, lazy workers. But here’s what you haven’t heard: Participation trophies are 100 years old, and for most of that time, they were considered a good thing. Here’s the real story of how these trophies became villainized… and what their actual impact is.
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You can learn a lot from a simple margarita… because when you take one home from a restaurant in America, you’re participating in a change that was hundreds of years in the making. In this episode, we dig deep into how cocktails-to-go became suddenly legal (and why they were once illegal in the first place). It’s a surprisingly complex story that reveals our weird history with alcohol, and how the smallest shifts can lead to unexpectedly massive changes.
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We like to say that things were better before. But... what year was that, exactly? Join me on a trip through history, as we return to every supposed "golden age" to find out just how golden it was. Then we answer the big question: Is nostalgia useful or harmful, and how do we make people more excited for tomorrow?
This is a full remake of our classic 2016 episode, now with lots more insights and history!
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This podcast was called Pessimists Archive. Now it's called Build For Tomorrow.
Why? Because this show is optimistic — and it needed a name that reflected that. It's the same show you love, now with a name that loves you back.
Ready to help spread optimism? Here are some things you can do:
1. Sign up for my newsletter about how to find opportunity in change!
2. Tell friends about the show! Need my help? DM me on Instagram or Twitter. I'm happy to send a note to your friend.
3. Stay tuned. Because there's lots more fun stuff to come.
By the way, the Pessimists Archive social media feeds are NOT changing their name.
Thank you!
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We once knew how to do important things... until new technology made us weaker, lazier, and dumber. That’s a story we’ve told ourselves for centuries. But is it true?
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These feel like historic times… so how can we share our wisdom and experiences with future generations? Turns out, it’s really hard! This episode explores why time capsules fail, why almost nothing lasts for thousands of years, why the future may not care about us after all—and why all of that is just fine.
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If you’ve ever voted in an election, watched the Bachelor, or worried about the end of days, then you’ve probably fallen for a specific rhetorical trick. In this episode, we explore the history of the phrase “the most important election of our lifetime,” and why the human brain is so UNIQUELY, INSANELY, OUTRAGEOUSLY(!!!) susceptible to hyperbole.
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We have a clear narrative about the 2016 and 2020 election hacking: It’s social media’s fault. But Russia has used the same strategy against America for 100 years (and that’s just the start). If we treat this like it’s only a Facebook problem, then we’ll never truly protect our elections. This is the history of election hacking in America, and the repercussions of calling something “unprecedented” when it’s not.
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The fork isn’t just a tool for eating. It’s also one of the greatest symbols of individualism — a utensil that people opposed for thousands of years, and that only gained acceptance once we started thinking differently about ourselves. This is the story of how the fork shaped us.
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People said radio was too addictive... then TV was too addictive... and now smartphones are too addictive! Why does every generation say the same things about its new technology (and why do our fears rarely come true?) In this episode, we dive into the fascinating research that explains our cycles of panic — and explain how to finally end it.
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What does it take for two different people to find common ground? To answer that, we dig into a nine-year-old mystery. In 2011, two very different guys shared a pair of earbuds on the New York City subway. A photo of them went viral multiple times … but who were they, and what were they really doing? All is revealed.
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People are refusing to wear masks during a pandemic. Why? To understand, we rewind to the “Anti-Mask League” of 1919 and to the opposition to seatbelt laws in the 1990s. Then we answer the big question: If people won’t listen to mandates, what *will* they listen to?
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Covid-19 has interrupted our world, but it's also likely to improve it. After all, history shows that massive disruption is followed by massive opportunity. So what’s in store for us now? In this episode, we learn the surprising consequences of past crises, explore the innovations that may come from Covid-19, and try to understand why disasters are so productive.
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People love natural foods and natural products... but what is "natural," really? In this episode, we explore that question by going back to one of the very first times anyone claimed a natural product was better than a man-made one: It's the great war between the "natural" ice industry and the brand-new refrigerator industry. And it can teach us a lot about the decisions we make today.
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Today, people complain about self-obsessed millennials. Yesterday, they complained about children celebrating their birthdays. When the birthday party became popular in the 19th century, people worried that it would corrupt community, spoil children, and contradict the bible. But the truth -- about why we celebrate our birthdays and ourselves -- is far more complicated.
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Do you suffer from automobile face? What about airplane face? Or moving-picture face? These are just some examples from a strange historical pattern: For more than a century, people have claimed that new technologies are physically deforming our faces -- and we still say it today. (No, you don't have "tech neck"!) On this episode, we explore where this fear comes from, what it means, and what happens when the fear really does come true. Time to put on your podcast face!
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The teddy bear: Is it cute and cuddly, or a “horrible monstrosity” that’ll destroy humanity? In 1907, many people feared the worst — that this new toy would ruin young girls’ developing maternal instincts, and lead us to a terrible fate. This is the story of how the teddy bear changed us all… and how we then changed the bear.
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Vanity was born when the mirror was discovered. That’s what the Chicago Record wrote in 1895, around the time when mirrors became a household item. People (and especially women) were condemned for looking in the mirror, and accused of being sinful. But then the mirror altered the way we think about vanity altogether — and forever changed the way we look at ourselves. In this episode, we explore the history of the mirror, the history of vanity, and what it can teach us about today’s obsession over selfies.
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Roads weren't always for cars. In fact, highways were originally built for bikes! And now, as modern cities freak out over e-scooters, it’s worth looking back at when the roads were full of all kinds of things on wheels. How did early scooters, roller skates, and other new devices shape what we think of as the road today? And is it time to rethink how we design our cities now?
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In the 1950s, America declared war on the comic book. People feared that they’d turn children into hardened criminals, and so opponents burned them in large piles, states banned them, and the U.S. Senate investigated their dangers. The man leading the charge was a psychologist named Fredric Wertham, whose research fueled people’s fears. In this episode, we take a close look at Wertham to ask: How does someone come to yield so much cultural influence? And how should the rest of us react?
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The elevator has had a lot of ups and downs. (Sorry, sorry.) As the innovation gained popularity in the late 1800s, it had a profound effect on the way we organize our cities and ourselves. It was also blamed for a rise in crime, for causing something called brain fever, for destroying civil society, and more. On this episode of Pessimists Archive, we look at how the elevator shaped our world, why not everyone loved that, and what it has to teach us about the next big change. Because while the elevator may seem like old technology today, it has a big lesson for us about the future of transportation.
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Kids! They’re lazy, narcissistic, and disrespectful -- or so says the older generation. But when you look back through history, you’ll discover that older generations have been saying a version of the same thing for thousands of years. Our question is: Why? And we found an answer.
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Why are new dances always so scandalous? Grinding, freak dancing, swing dancing, rock-n-roll -- each had their opponents. But at the beginning of it all was the waltz. We may think of the waltz as classy and performative today, but as it gained popularity in the early 1800s, the dance was called disgusting, dangerous, an “obscene display … confined to prostitutes and adulteresses”, and worse. Why? In this episode, we explore how the waltz got people so riled up, how everyone finally got over it, and what the whole sweaty tale can teach us about the future of scandalous dances.
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Today's internet can be a noisy and complicated place, but humanity has seen it all before. In the 1800s, the telegraph triggered many of the same questions and concerns that social media does today — about privacy, information overload, moral corruption, and more. In this episode, travel back to see the origin of our internet-based fears... and whether those fears ever came true.
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When chain stores were new, the reaction against them was fierce. Chain stores were accused of destroying democracy, of limiting freedom, of corrupting young people, and of being evil, evil, evil. But in reality, chain stores were innovating the way we shop -- and replacing a very bad kind of local business. Even if you love shopping local, this episode might just change the way you think about business.
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Today, novels are a wholesome alternative to modern vices. But long before television and video games, novels were the new and scary form of entertainment. They were accused of corrupting the youth, of planting dangerous ideas into the heads of housewives, and of distracting everyone from more serious, important books. In this episode, we explore the roots of anti-novel hysteria, and explore what impact it really did have on us. (And if you're looking for a good novel, check out my novel, Mr. Nice Guy!)
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“A big humbug” -- that’s how one critic described America’s first subway system. Other opponents were more extreme. It would release dangerous underground air, some said. It would disturb the dead, others said. A religious leader in Boston declared it a project of Lucifer himself. Why were people so opposed to this new form of transportation? To understand it, we have to rewind centuries -- to a time when people thought that Earth was hollow, and that hell was directly under their feet.
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This is a story about when a big industry stops competing, and starts trying to pass laws to protect itself instead.
Whatever you think you know of margarine, put that aside. When the spread was first invented in the mid-1800s, it was made very differently — and solved very real problems for the nutrient-starved people of the time. That sent the dairy industry into a full-blown panic, leading to margarine’s demonization (and then taxation and strange discoloration). In this episode, we explore how the dairy industry got politicians all riled up, what it says about industries’ ability to halt innovation, and why it took more than a century for butter and margarine to finally square off in the most fair fight of them all: a true food fight.
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Web: jasonfeifer.com
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As electricity began to light our world, resistance came from curious corners. “God had decreed that darkness should follow light, and mortals had no right to turn night into day,” wrote one German newspaper. “A lamp for a nightmare,” declared a Scottish poet. And Thomas Edison, the inventor who gave us the first commercial light bulb, tried his hardest to make people fear a competitor’s form of electricity. But here’s the strangest thing of all: Edison and his ilk failed quickly; their fearmongering just never stuck, and electricity, unlike every other innovation we’ve explored on this show, easily expanded into our world. Why? To understand that, we have go way back -- to the very first spark.
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Web: jasonfeifer.com
Email. [email protected]
Twitter / Instagram: @heyfeifer
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Pinball was banned from the 1940s to 1970s in many cities across America. New York City’s mayor made a show of bashing pinball machines with a hammer. Church ladies in suburban Chicago went on vigilante raids, ripping games out of stores. In this episode, we go through history to understand how a simple game became demonized. The answer, like pinball itself, requires us to bounce from one object to another, but ultimately falls into one big question: Is pinball a game of skill, or a game of chance?
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For 500 years, a succession of kings, sultans, and businessmen have tried to ban or destroy the world’s favorite morning pick-me-up. Among their claims: Coffee makes you impotent! It destroys brain tissue! It attacks the nervous system! And most critically of all, it makes you want to take up arms against your government. In this episode, we explore exactly what coffee does to us,,, and how did it overcame the controversy to become the best part of waking up.
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“One might suppose that the popular prejudice against vaccination had died out by this time,” one writer complains. It sounds like a lament from today, but in fact, it’s from 1875. Anti-vaxxers may seem like a product of our fake-news, health-hysteria modern times, but the fear that propels these skeptics is as old as the vaccine itself. How has modern medicine not shaken generations’ worth of suspicion and fear? We go back to look at two pivotal moments -- the birth of the vaccine and a 1905 Supreme Court case -- to understand what still motivates the anti-vaxxers of today.
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For as long as chess has been around — and we’re talking 1,500-plus years — someone has tried to ban it. But why? The answer is complicated, but it begins here: For ages, global and moralistic leaders have viewed games as a threat worth quashing.
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When the bicycle debuted in the 1800s, it was blamed for all sorts of problems--from turning people insane to devastating local economies to destroying women's morals. We explore why the bicycle scared so many people, and what happens when the opposite of our fears turn out to be true.
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Web: jasonfeifer.com
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National pride can be good... but it can also make you foolish and wet. In the 1750s, a London man took to the streets holding an umbrella—and braved jeers, rock-throwing haters, and even a cab that tried to run him over. We explore why rainy England was once so anti-umbrella, and whether that fight was really ever settled.
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Website: jasonfeifer.com
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When the car began replacing the horse in the early 1900s, pessimists didn't celebrate. They called it "the devil wagon," and said its mission was to destroy the world. We explore why the horseless carriage was so scary, how it was eventually accepted, and what it can teach us about the future of self-driving cars.
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In the early 1900s, recorded music was accused of muddling our minds, destroying art, and even harming babies. What was everyone so afraid of? In this episode, we dig into the early days of music and see what the hysterics properly predicted—and the benefits they never saw coming.
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We like to say that things were better before. But... when was that, exactly? We go back in time to find out -- exploring every moment that people claimed was a golden age, and trying to understand why, as Trump’s "Make American Great Again" slogan has shown, nostalgia is such a powerful force.
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Today's critics say that smartphones separate us. We no longer make the kind of in-person human connections that we once did, they say. Well...
In this episode, take a trip back to the 1980s — when the portable cassette player was accused of turning people into “wind-up non-humans,” laws were passed to keep them on the streets, and one New Jersey man risked jail time for his right to walk with headphones.
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En liten tjänst av I'm With Friends. Finns även på engelska.