Angela Ferrante, CEO and founder of Laudable, discusses how her company is transforming traditional static PDF case studies into dynamic customer success stories.
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(00:00) Introduction to Laudable and Customer Success Stories
(05:12) The Inspiration Behind Laudable
(07:26) Using AI and Call Recordings to Identify Happy Customers
(09:19) Assessing the Impact of Customer Testimonials
(19:22) Challenges of Being a Solo Founder
(21:28) Bringing on Employees for Growth
(23:30) Maximizing the Value of Case Studies
(26:29) Combining Video and Text
(29:31) Personalized Proof at the Right Time
(31:26) Expanding Customer Proof within Organizations
(33:21) Creating Valuable and Entertaining Content
(36:18) Future Plans for Laudable