E76: How to Market Your Game with Chris and Joe from Ignition Facility

Marketing games is tough. The world is twisting under our feet right now, as big and small studios struggle to reach players. The world is changing, but there are things you can do. We’ve got Chris and Joe here to help you better market your game. Enjoy!

Key Takeaways:

• Navigating Niche Marketing: How targeting specific communities can yield better results than broad-based marketing strategies.
• The Power (and Risks) of Early Access: Testing games early can provide critical feedback and build a player base before launch, but perception has been tarnished in recent years.
• Engaging with Influencers: Why building genuine relationships with content creators can lead to better game visibility.
• Community Building as Core Strategy: Ignition Facility’s approach to embedding within game communities to foster authentic engagement.
• Avoiding Costly Missteps: Tips on testing marketing strategies before fully investing in campaigns.

👉 Connect with Chris Heintz & Joe Blancato

• Chris Heintz LinkedIn: https://www.linkedin.com/in/heintzer/

• Joe Blancato LinkedIn: https://www.linkedin.com/in/jblancato/

Our discord community is live! Join here to engage with leaders and producers in game dev looking to make our industry a better place that makes better games: https://discord.gg/ySCPS5aMcQ

If you’re interested in an online course on becoming a better game producer, head here: https://www.buildingbettergames.gg/succeeding-in-game-production

Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter

Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/

YouTube Channel: https://www.youtube.com/@buildingbettergames

Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm

Subscribe to our newsletter for more game development tips and resources: https://www.buildingbettergames.gg/newsletter

Ben's LinkedIn: https://www.linkedin.com/in/benjamin-carcich/

YouTube Channel: https://www.youtube.com/@buildingbettergames

Spotify Podcast: https://open.spotify.com/show/6QD5yIbFdJXvccO8Z5aXpm