E80: How UGC Is Transforming The Games Industry with Bungie and Look North World Founder Alex Seropian

Why did Bungie's founder leave the AAA world to start building games in UEFN? What are the advantages and challenges of UGC platforms? Today, we talk with Alex Seropian, veteran game designer and founder of Bungie and Look North World, about the future of our industry. Enjoy!

Key Takeaways:

• UGC Platforms Provide Some Serious Advantages: Tools like Fortnite Creative and Roblox empower creators, enabling rapid prototyping and innovation.
• Game Dev is Evolving: The shift from small teams to massive AAA productions introduces challenges beyond what we expected and that remain unsolved.
• Rapid prototyping is essential for aligning ideas with player expectations but not all large studios are set up for it.
• Balancing Art and Business is not a trivial tightrope to walk. You need creativity, you also need solvency.
• Playtesting Matters. Rigorous and intentional player feedback is crucial for refining gameplay and UGC can get you this much more easily
• UGC isn’t all roses and rainbows. There are unique challenges and limitations to navigate being on UEFN, Roblox, or other platforms.
• Community Engagement: Early interaction with players increases the potential, and similar to playtesting, UGC can give you a bit of a leg up here.

👉 Connect with Alex Seropian

• Alex Seropian LinkedIn: https://www.linkedin.com/in/alexanderseropian/
• Youtube: https://www.youtube.com/@thefourthcurtain
• Website: https://looknorth.world

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