Inside the Marketing Lab: Biotech Strategies with Trice Alford, Chief Marketing Officer at Ronawk

This week, we chatted with Trice Alford, Chief Marketing Officer at Ronawk and Co-Founder of STELLα. He tells us all about marketing in the biotech sector, the challenges of marketing for biotech startups, the influence of AI in marketing, and the importance of knowing your customers.

Topics we Discuss:

• The Evolution of Marketing
• Applying Marketing Principles in the Specialized World of Biotech Startups
• How AI Influences Marketing Strategy
• Why Knowing Your Customer Is Key

05:08 - 07:58 - From Tactical Promotions to Strategic Storytelling

11:47 - 14:12 - Different Industry, Same Marketing Principles

14:13 - 20:58 - Leveraging AI and HubSpot in the Evolving Marketing Strategy

21:11 - 27:53 - Business Success Is More Than Having a Great Product

• The Immortal Life of Henrietta Lacks
• Fight Club
• Dune
• Get Trice's favorite book: Fear and Loathing in Las Vegas
• Ronawk | Advanced Tissue-Mimetic Culture Technology
• Link In with Trice!

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