In this episode, listen to the dulcet tones of our senior advisor Kevin Bradley alongside esteemed guest Adeline Farrelly, Secretary General of FEVE – the European Container Glass Federation, as we seek to disentangle some burning questions about the European Commission's Proposal for a Revision on Packaging and Packaging Waste:
➡ How will packaging minimisation affect brand identity and the marketing of a product?
➡ What are the implications of waste reduction targets for the glass industry?