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Business Movers

Becoming Nike | The Crazy Idea | 1

38 min • 27 april 2023

26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.

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