274: How to Sell Value, Not Architecture

On today's episode, you'll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world.

In this call, a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client, and greater compensation for her services.

On this episode you'll discover:

• Why you should be selling value (not architecture)
• How to sell value to your clients
• How to up-sell additional services

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Carpe Diem!