BoC #29: Building the MVP, Finding Design Partners, and Building a Community with Guy Fletcher (Former CISO @ AppsFlyer)

Guy Fletcher is currently the CEO & Founder at Cider Security, a stealth mode startup based in Tel Aviv. Prior to founding Cider, he was the CISO at AppsFlyer, a late-stage startup that's raised $300 million from leading VC firms like Goldman Sachs, Salesforce Ventures, and General Atlantic. While Guy was at AppsFlyer, one of the biggest pain points he felt was a significant gap between the security & DevOps team. Today, they've completed their MVP and are working with design partners to validate their product strategy and test their GTM strategy. Throughout the episode we covered:

• What compelled Guy to leave AppsFlyer and start Cider?
• How did he know he was ready to embrace becoming an entrepreneur?
• Why are they pursuing product-led growth as their GTM strategy?