Business of Home's editor in chief Kaitlin Petersen thinks the design industry deserves great journalism

On this episode of the podcast, host Dennis Scully speaks with Business of Home’s editor in chief Kaitlin Petersen. Petersen began her career in journalism covering everything from food and culture in Chicago, to true crime in Texas. She ended up in New York in the design media world at Hearst, working for Veranda and helping to relaunch Metropolitan Home before decamping to BOH. Now Kaitlin is launching a podcast of her own, Trade Tales, focused on great stories and business lessons from working designers. In the show, she talks about the out-of-control lead times plaguing the industry today, what it’s like to cover RH up close, and the challenges of bringing real journalism to the design trade. 

This episode is sponsored by Serena & Lily and Baker+Hesseldenz

Links
Business of Home
Kaitlin Petersen
Kaitlin’s article on lead times in the design industry
Kaitlin’s profile of RH Chairman and CEO Gary Friedman
Dennis Scully