Can Poltrona Frau make it big in America?

A hundred-year-old company with plenty of heritage under its belt, Poltrona Frau took English furniture and gave it an Italian twist. Now the company is a European institution, known for its fine leatherwork—and for supplying interiors to Italy’s iconic sports car makers like Ferrari and Maserati. Over here in the states, Poltrona Frau is a little less well-known, but CEO Nicola Coropulis wants to change that.  

On this episode of the podcast he tells host Dennis Scully about how his company is tapping into a growing appetite for interior design in China, the mistake it made when it first came to America, and what it’s like to look at the market with Italian glasses on.  

This episode is sponsored by Crypton and Room & Board

LINKS
Poltrona Frau
The Vanity Fair chair
Dennis Scully
Business of Home