Gabriel Hendifar of Apparatus is embracing the fantasy

Founded in 2012 as a lighting studio by then-partners Gabriel Hendifar and Jeremy Anderson, Apparatus has quickly become one the industry’s most talked-about brands. Dividing its collections into “acts” and staging elaborate events to celebrate their release, the company brings the spirit of immersive theater to the business of selling high-end lighting and furniture.  

In this episode of the podcast, Hendifar, artistic director of Apparatus, speaks with host Dennis Scully about what it means to put narrative first in design, why Apparatus’s parties are as important as their products, and why emerging from a split with his original partner has given him the confidence to dream even bigger.

This episode is sponsored by Loloi Rugs and Modern Matter. 

LINKS
Apparatus
Dennis Scully
Business of Home