How Brooks Morrison made The Design Social a must-go event

As a sales rep, Brooks Morrison kept encountering two problems. Small, independent textile brands were getting lost in massive multiline showrooms—and designers in smaller cities often had to drive hours to visit the nearest design center. In 2019, Morrison launched The Design Social, a traveling pop-up where the creative talents behind indie brands could showcase their work directly for designers. In four years, she’s brought the show all across the country, from Darien Connecticut to Newport Beach, California.

On this episode of the podcast, Morrison speaks with host Dennis Scully about the power of personal connection in a saturated market, why the show is built around creatives, not sales reps, and how she searches the country for overlooked “pockets of gold.”

This episode is sponsored by Loloi and BDDW

LINKS
The Design Social
Dennis Scully
Business of Home