West Elm president Day Kornbluth is quietly transforming the brand

A veteran of One Kings Lane, RH, and Ralph Lauren Home, Day Kornbluth stepped into the top job at West Elm in 2023. Since then, she’s been leading a quiet transformation—retooling the brand’s product mix, sharpening its visual identity, and rethinking how it shows up, both online and off. That work came into full view this month with the launch of a sweeping collaboration with LA design duo Pierce & Ward.

On this episode of the podcast, Kornbluth speaks with host Dennis Scully about striking the right balance between mass appeal and design credibility, why AI might become a surprisingly useful tool for creatives, and how the meaning of home has evolved from utility to something far more personal.

This episode is sponsored by Ernesta and Hartmann&Forbes

LINKS
West Elm
Dennis Scully
Business of Home