Where Alex Shuford of Rock House Farm sees the next big opportunity

When Alex Shuford-CEO of Rock House Farm, the family of brands that includes Century, Hickory Chair, and Highland House-was on the podcast last year, he was optimistic about 2024. Halfway through the year, his optimism remains intact, and once the smoke clears from the elections in the fall, he thinks the combination of pent-up demand and a generational wealth shift will lead to significant opportunity for the industry next year and beyond.

On this episode of the show, Shuford engages in a wide-ranging conversation about where the home industry might be heading next. He speaks with host Dennis Scully about the changing role of independent furniture stores, the state of competitors like RH and Arhaus, and why he’ll be testing out a multi-brand showroom in Vegas for the very first time.

This episode is sponsored by Loloi

LINKS

Rock House Farm 
Dennis Scully
Business of Home