In the early aughts, brothers Philip and Jeffrey Bershad took over the family wallcovering business from their father and have since grown it to employ one hundred and sixty people with operations all over the world. In this episode of the Business of Home podcast, they spoke with host Dennis Scully about their work hard/play hard company culture, the advantages of focusing on a niche, and why something called WIPTAG has made all the difference. This episode is sponsored by High Point Market.