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Business Wars

Denim Wars | Lord of the Flies | 5

25 min • 16 november 2020

It's the '80s and Levi's is far out in front in the battle for denim dominance. 

But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.

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