A conversation with Cecily Hilsdale (McGill University) about the coping strategies that late Byzantium used to counter, ameliorate, and reverse its imperial decline. We talk about the concepts of decline and soft power, and how art, literature, scholarship, and religious identity were deployed strategically to win over potential allies and disseminate a prestige Byzantine "brand." The conversation is based on her book Byzantine Art and Diplomacy in an Age of Decline (Cambridge University Press 2014).