95% say exit polls don’t work. 15% say they do.

Since 1848, The Associated Press has been counting and reporting the votes in US elections. But they haven’t always done it the same way. As voter behavior changed over time, AP has continued to evolve their process to provide neutral, third party analysis of our most critical elections. Enterprises have much to learn from how one of the most well known global news agencies has created a data culture that lets them stay agile and keep their approach aligned with the realities of our times. Join Tim, Juan, and veteran election "race caller" Dwayne Desaulniers to hear how it's done.