Build bridges. Don’t Burn them. W/ Vip Parmar, WPP

Catalog & Cocktails is BACK! Tune in for the SEASON FOUR PREMIERE with hosts Juan Sequeda and Tim Gasper!

Bridging the gap between business and IT is an age-old problem. IT doesn’t understand the business. The business doesn’t understand IT. Everyone looks at IT and business as if they were separate and point fingers, when they should actually be together.

Join Tim, Juan and Vipul P., Global Head of Data Management at WPP where they discuss approaches to bridge the gap between business and IT.

Conversation Highlights:

• [01:10] Today's Drinks
• [03:26] Two things that typically wouldn't go together, but do really well
• [05:17] Vip's thoughts on bridging the gap between business and IT
• [08:19] Empathy, curiosity, and measuring business value
• [09:58] Empowering teams to ask questions, and thinking about different company cultures
• [14:18] On defining roadmaps and determining business value
• [16:37] A culture around data and the interplay between business and IT
• [20:57] Data stewards and the idea of embedded roles
• [24:50] An ideal team structure for bridging the gap: data analysts, scientists, and super users
• [26:33 ] The data mesh and future leaders of tomorrow
• [28:30] Future leaders in data, and delivering for both IT and business needs
• [30:10] Empowering data literacy and learning paths
• [35:24] Incorporating IT and data knowledge in employee onboarding
• [41:19] The role of technology in bridging the business and IT gap
• [45:15] Lightning Round
• [51:02] Takeaways
• [55:48] Three questions for VIP
• [01:00:08] Next week: Raoul Pott