The Era of Data Usage w/ Mike Ferguson

You can’t get from your home to the grocery simply by owning a car. You have to actually drive the vehicle to get to a place that delivers value. Sounds obvious right? But we don’t instinctively think this way when it comes to data. We focus so much on tools, processes, and architectures, but we don’t talk enough about actually using the data.

This week, Tim and Juan are joined by Mike Ferguson, managing director of Intelligent Business Strategies Limited to look at why we’re not using data nearly as effectively as we think and what can be done about it.

This episode will feature:

• Data usage do’s and don’ts
• How to get your company aligned on effective data use and measurement?
• What’s the most expensive thing you bought that you’ve never used?