Episode 446 - Cláudia Cristovão - Head of Google Brand Studio & Social Lab APAC

What can today’s artists and storytellers learn from an ancient Japanese method? In this podcast, Chris is joined by Google brand expert Cláudia Cristovão, who practices Kintsugi, the art of taking old ceramics and repairing them with gold-infused sap that grows stronger with time.

Building on her presentation at the THU festival in Kaga, Japan, Cláudia explains how Kintsugi’s restorative, meditative process can apply to art and even people themselves. Claudia brings a refreshing perspective on creativity to the podcast, and she also reveals how upcoming artists can build their own brands.