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CG Garage

Episode 488 - Ed Ulbrich - Chief Content Officer & President of Production, Metaphysic.ai

63 min • 9 september 2024

It’s been seven years since Ed Ulbrich last appeared on the CG Garage podcast — and a lot has changed. The man who digitally aged Brad Pitt for The Curious Case of Benjamin Button and resurrected late rapper 2Pac as an on-stage hologram is now chief content officer and president of production at metaphysic.ai, which is using AI tools to create photorealistic digital humans in real time for movies such as Robert Zemeckis’ Here.

Ed breaks down what Metaphysic.ai does, and how it can be used by directors to see live digital doubles while slashing production times and costs. In turn, Ed envisions AI tools turning Hollywood on its head and enabling filmmakers to be more creative on lower budgets. He also highlights some of the challenges of enticing new audiences into theaters and shares what he’s working on next.

 

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