From Parking Cars to Parking Purpose: Robert MacPhee on Living a Values-Driven Life — Part Two

Part Two.

In this 2-part series, we sat down with Robert MacPhee. From parking cars to co-piloting lives, Robert has gone full throttle with his best-selling book Living a Values-Based Life

A former right-hand man to Chicken Soup for the Soul’s Jack Canfield, Robert now helps people figure out their life’s GPS—or rather, their VBS (Values-Based System).

Why are we so bad at knowing what we actually value? How can aligning your actions with your core values make work feel less like work? And why does he have such strong opinions about clarity?

Robert dishes out wisdom with a side of wit, helping us tackle life’s big questions with plenty of “aha” moments and a few laughs along the way.

Key Highlights of Our Interviews:

Why It’s So Hard to Define Our Own Values

“Most people’s initial list of values often reflects what they think others want to hear. We’re so conditioned to impress others or meet external expectations that it’s challenging to pause and ask: What truly matters to me? The real magic begins when we strip away external noise and align with our authentic priorities.” How a Values-Based Life Can Improve Work

“Clarity about values doesn’t just make personal life better—it’s transformative for work too. Aligning your actions with priorities like contribution or integrity can help you show up fully, even in challenging moments. That alignment makes work feel purposeful instead of draining.” Do Values Change Over Time? The Short Answer: Yes.

“Values aren’t set in stone—they evolve with life stages and circumstances. For instance, what mattered to you in high school may be worlds apart from what tops your list in your sixties or seventies. Life experiences, like becoming a parent or caring for aging loved ones, naturally shift our focus, making values an ongoing conversation, not a one-time declaration.” Keeping Values Visible

“The importance of keeping your values front and center can’t be overstated. Whether on your phone, bathroom mirror, or bedside table, revisiting your values regularly keeps them aligned with your current life stage. A daily reminder to reflect, re-anchor, and adjust ensures your values stay relevant.”

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Host: Vince Chan | Guest: Robert MacPhee

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Chief Change Officer: Make Change Ambitiously.

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