Media and Entertainment Mogul Turned Legacy Architect, César Couto Ferreira: I Build People, not Products

Can a philosopher's heart and a commercial executive's mind coexist for the greater good?

Ask César, a former DJ, MTV and Vice Media executive, and champion at the Web Summit in Lisbon.

When you're enveloped in a world of bubble-like glamour, man-made fame, grand titles, and substantial paychecks, it feels too comfortable to make even the slightest move. That's a push factor.

However, don't overlook the pull factor: a vision on the horizon, a voice that is uniquely yours, your own intellectual property, your legacy, your trademarks.

Career Change Master: César Couto Ferreira

César, now based in Porto, initially dazzled as a DJ and TV presenter before sculpting a prominent executive career at MTV Networks, a pillar of global youth entertainment within Viacom's portfolio. In the midst of the industry's pivotal shift from analog to digital media, he led the charge in launching operations across Portugal, Italy, and Greece, working alongside music legends such as MADONNA, COLDPLAY, R.E.M., and AMY WINEHOUSE. After his impactful tenure at MTV, César took the reins as General Manager at Vice Media in Portugal. He later took a creative leap from SABSEG to Brazil, where he co-founded Fabrica de Futuro, pioneering new frontiers in media.

Currently, César is involved in business development at olio.is and Streamhub, continuing to influence the changing media landscape.

Episode Breakdown:

1:49 — Turning Tables: From Biotech Major to DJ at 23: Finding my rhythm in radio.

3:34 — Dream Job Manifested: From MTV Enthusiast to Europe’s Youngest Programming Manager.

4:48 — MTV Odyssey: A 9-Year Tour from Portugal to Greece

6:21 — Rein in Digital Sovereignty: Creating and Owning Your Intellectual Property

8:50 — Moment of Clarity: Amy Winehouse's Death Inspires a Jerry Maguire Moment. Insights from a career-defining realization.

12:51 — The Illusion of Glamour: The Realities of Working in Media and Entertainment.

14:22 — Renaissance at the Web Summit: Fueling Portugal’s Legacy with Global Talent.

21:47 — Beyond the Hype: Reading Curiously in an Age of Social Media Noise.

Connect with Us:
Host: Vince Chan | Guest: Cesar Couto Ferreira

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Chief Change Officer: Make Change Ambitiously.

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