The Raw Story Behind the Storyteller: Chris Hare Reveals Secrets of Crafting Stories That Move You — Part One

Part One.

Today’s episode has a unique twist: I’m interviewing a storytelling expert to share his own story.

My guest, Chris Hare, is a strategic narrative advisor and coach for companies like Amazon and Microsoft, guiding leaders and executives with his approach, Atomic Storytelling. His method breaks down complex stories into their core, resonant elements.

In this three-part series, we’ll journey through Chris’s experiences in three stages.

Today, in Part 1, we’ll explore his expertise in helping businesses craft compelling corporate stories and understand the connection between story and narrative.

Tomorrow, in Part 2, we’ll look at storytelling for personal transformation as Chris shares some of the best and worst stories he’s heard and opens up about his own challenges.

Then, in Part 3, he’ll introduce tools we can use to develop our own stories and narratives. And here’s a personal confession—I told him one of his exercises might just make me cry! I’ll also be sharing my own experience with another exercise, highlighting both its challenges and insights.

Key Highlights of Our Interview:

Stories Fuel the Narrative

“In my mind, stories are time-bound: this happened, it started here, it ended there. But the narrative is ongoing—it’s an architecture shaping the direction of an individual or company.”

Storytelling’s Overplayed? Think Again

“For years, I wouldn’t even call myself a storyteller because it was so overplayed. Everyone is using frameworks like the hero’s journey as if they’re paint-by-numbers. But storytelling is far more complex.”

The Narrative Flywheel: Stories That Drive Strategy

“The stories are the fuel that flows into the flywheel. We synthesize them, find patterns, and decide where to play and how to win. Then, with experimentation and learning, we create more stories—and the flywheel keeps spinning."

Human-Centered Design in Action: Logitech’s Transformation

“Bracken Darrell took Logitech’s failing narrative and reframed it with a vision: human-centered design across every part of the company. This vision wasn’t pushed from the top but inspired teams, driving Logitech’s turnaround—from 30-day financial reporting to just two.”

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Host: Vince Chan | Guest: Chris Hare

Chief Change Officer: Make Change Ambitiously.

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