Tricia and Edward: The Secret to Getting People to Collaborate (Without Pulling Teeth) – Part One

Part One.

Social media has trained us to treat connections like disposable apps—add a “friend” in a second, remove them just as easily. But what happens when we treat relationships this way? Without sustainable connections, how can we collaborate, build strong teams, or achieve lasting outcomes?

In this episode, I sit down with Tricia Cerrone and Edward J. van Luinen to explore the power of connection and collaboration. This is part one of a two-part series where we look at how they turned a positive work relationship at Disney into a lasting personal friendship and a successful business partnership. Together, they’re even co-authoring a book on collaboration.

We’ll reflect on their 10-year collaborative journey, sharing how strong connections can lead to meaningful collaborations.

Tomorrow, in part two, we’ll dive deeper into their framework for collaboration, centered on a “noble purpose” and five key behaviors that can transform how we work together. Spoiler alert: their method is far more human-centered than just another software tool.

Key Highlights of Our Interview:

Emotional Banking: The Secret to Long-Lasting Work Relationships

“Relationships at work thrive on trust, respect, and mutual goals. By making consistent positive deposits into the ‘emotional bank,’ teams can evolve into high-performing units. Delivering results is key, but so is showing up for each other and building something lasting, as Trish and I found over a three-year project.”

Collaboration Isn’t Just Tools—It’s Human Connection

“The business world is spending almost $40 billion on collaboration tools, which are a band-aid for our failures to communicate. If you don’t have the human behaviours of generosity, resourcefulness, co-creation, action, and gratitude, no technology is going to help your team be happy or collaborate better.”

Be the Change You Seek—Gandhi’s Wisdom for Collaboration

“There’s a great quote by Gandhi: ‘Create the change you want to be.’ That’s the foundation of our collaboration model—being the change and the leader your team is asking you to be.”

Connect with us:
Host: Vince Chan | Guests: Tricia Cerrone and Edward J. Van Luinen

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Chief Change Officer: Make Change Ambitiously.

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