Tricia and Edward: The Secret to Getting People to Collaborate (Without Pulling Teeth) – Part Two

Part Two.

Social media has trained us to treat connections like disposable apps—add a “friend” in a second, remove them just as easily. But what happens when we treat relationships this way? Without sustainable connections, how can we collaborate, build strong teams, or achieve lasting outcomes?

In the last episode, I sat down with Edward J. van Luinen and Tricia Cerrone to explore the power of connection and collaboration. That is part one of a two-part series where we looked at how they had turned a positive work relationship at Disney into a lasting personal friendship and a successful business partnership. Together, they’re even co-authoring a book on collaboration.

We reflected on their 10-year collaborative journey, sharing how strong connections can lead to meaningful collaborations.

Today, in part two, we’ll dive deeper into their framework for collaboration, centered on a “noble purpose” and five key behaviours that can transform how we work together. Spoiler alert: their method is far more human-centered than just another software tool.

Key Highlights of Our Interview:

Why Telling People to ‘Collaborate’ Doesn’t Actually Work

“Think you can just tell your team to collaborate and expect magic? Think again. Collaboration isn’t one action—it’s a mix of behaviors, and it starts with the individual, not fancy tools or technologies.”

Why Collaboration Equals Innovation

“Collaboration boosts innovation exponentially. It’s not about wasting time competing with colleagues; it’s about working together to solve problems and deliver innovative solutions that make your company stand out.”

Noble Purpose: More Than Just Vision and Mission

“Leaders need to remind their teams of the noble purpose behind their work. Whether it’s delivering diapers or developing apps, connecting individuals to the bigger impact they have on customers is key to motivation and collaboration.”

The Hidden Barriers to Teamwork: Why Collaboration Fails

“From egos to insecurities, collaboration struggles often stem from within. True teamwork begins by addressing these internal challenges, transforming both ourselves and our workplace relationships.”

Why Gratitude and Generosity Aren’t Just Nice-to-Haves

“Generosity creates safety, resourcefulness unlocks solutions, and gratitude gives teams the chance to rest and recover. Together, these behaviors make collaboration more than a buzzword—they make it work.”

Connect with us:
Host: Vince Chan | Guests: Edward J. Van Luinen and Tricia Cerrone

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Chief Change Officer: Make Change Ambitiously.

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