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China EVs & More

Episode #154 - BYD Leading the Price cuts, When tech is too tech, Thoughts on the next couple MAX episodes

43 min • 28 februari 2024

Tu begins the podcast talking about how the price war still has legs and will likely last through the end of this year into 2025. BYD has been leading the way with price cuts on their more popular vehicles daring their competitors to do the same. 

Tu then talks about the Buick Electra E5 EV that has just gone on sale for ~$23K and wonders out loud why they can't sell that in the US for a similar price. 

The discussion shifts to the technology companies that have entered the EV competition, in particular Huawei, Xiaomi and Baidu via Jiyue. With Jiyue's sales struggles, they openly wonder what is too much technology and whether Xiaomi can come up with the 'just right' approach to stuffing their EV with tech features. 

They then point out how many legacy automakers have announced dialing back its EV ambitions and the challenges they still have to overcome. They focus on the German automakers and reveal that one of their next MAX guests is Daniel Kirchert, former BMW executive who also co-founded BYTON.

The podcast ends with Tu hoping that there's another price cut for the Model Y in the US since it may put him over the top for buying it himself. 

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