268: Cider Canada | North America's Newest Association

Cider Canada / Cidre Canada

Barry Rooke knows that the Canadian cider market is growing and believes in it so much that he and his partner Wendy co-founded The Cider Crate, a website that hosts their blog, a map of cidermakers in Canada, a podcast.  His full time work is as Executive Director - National Campus/Community Radio Association and he is also an accredited member of the Canadian Society of Association Executives!

Suffice to say, Barry has the tools at hand to help build an association from the ground up!

Building Cider Canada

Barry shares the baseline steps for building an association

• Interim President and Board
• Bylaws
• Membership
• Website and Social Media

By the Fall this burgeioning association hopes to hold its first of what should be an Annual General Meeting.

Cider Canada / Cidre Canada

This multi lingual country with the province of Quebec speaking predominantly French Canadian is why the association is choosing both spelling for the associaton on its logo.

Barry discusses 4 General Apple Regions to consider

• Atlantic -soft and sweet profile.
• Quebec - more tannic and acid forward
• Ontario - Brighter, higher alcohol
• Okanagan Valley, British Columbia - more minerality

Though we only discussed 4, I do believe there are more and as time goes on each province will hone into their regions terroir further.

Mentions in this Chat

• Fermentis by Lesaffre -
  • Q&A #16 What is Fermentis yeast strain is recommended for an industrial cider using AJC/Sugar for cider, in varying ratios?
    • AB1
• A New Podcast fan for - The Original Designated Drinker with Ambrosia Borowski
  • Episode 1:  Malort https://soundcloud.com/user-91938082/designated-drinkers-episode-1-mallort
• Tattiebogle Ciderworks  - Pennsylvania
• CraftCon2021 - April 29th & 30th 2021
  • A virtual two day conference based in the UK