274: Cider's Audience | Bringing the Bellies to the Bar

Who is your audience?

No matter what business venture, knowing your audience (targeted consumers) is key to one's success and is the first topic of conversation for the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line.

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

Please note that I broke this hour long panel discussion into 4 parts

1. Audience
2. Strategy
3. Content
4. Getting into the Spotlight

In this episode we discuss knowing who your audience is or who you hope it will be.

In the next three episodes (275 - 277) we will discuss: Strategy, Content & Getting into the Spotlight.

Mentions in this Episode

• Lucie Mayerová of Naked Orchards based in the UK
• Totally Cider Tours coming up for 2022

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