279: Apology to the Billionaire Cidermaker

An Apology? By a Cider Judge

Busted! I am the cider judge who has been holding onto a memory from nearly 20 years ago. At that time there were very few commercial makers of cider and in turn there were very few entries into competitions. The apology stems from my time back then when I was one of the rare cider judges here in the states, thinking I knew something about cider. Looking back now I keep repeating the same phrase -

"I wish I knew then, What I know now... about cider."

The competition was called the Great International Beer & Cider Competition, but honestly I don't think cider was even included in the name in 2003 or 2004.  Despite that, we had three ciders to judge and likely 300+ beers.

Why an Apology?

Up to that point I had only tasted cider made here in the states. Despite having 10 years of experience with cider, I had no idea what a Normandy apple or cider tasted like. UK ciders were definitely not a thing in the US and are only recently becoming more available. It is only more recently that I had the pleasure of traveling to Asturias and experiencing Sidra. This has led me to believe that: A cider judge needs to not only drink a lot of cider, but also travel to the location where it is made to taste both the cider and the juice from which that cider is made.

It is all about the Juice!

The Billionaire's Apology

For years I knew that I had misjudged that cider back in the early 2000s and that became even more acutely true for me as I began to travel to Europe and taste the makers products at the site where they are made. Thus, when I got the opportunity to talk to the man who owned the brand "Hard Core" and to absolve myself from that misjudging I jumped at the chance.

Hard Core was launched  in 1997 and lasted up to 2011. It was under the umbrella of the Boston Beer Company which was founded by Jim Koch in 1984. I met Jim Koch this past June of 2021 and took that opportunity to apologize. Once down, I felt an immense about of relief, because I know that a cidery really relies on the words of judges, especially at a time when there were so few cideries.

But I won't say that it didn't feel totally great, especially when he told me that they were importing French and Italian apples for the Hard Core brand. That news compounded the sense of my misjudging even further again...if I knew then what I knew now I know I would have judged that cider differently.

Lesson learned from the Apology

• Cider judges need to travel more to the producers or regions where the product is made.
• Taste the juice of a single varietal apple or a blend - get to know the difference of that apple being grown in one region vs another.
• Once you have tasted the juice then taste the cider. This step will help the judge fully realize the full potential of where the cider came from and where it can go. It will open nuances that would otherwise not be detected.

All makers should offer juice at their cideries!

Mentions in this chat

• Lee Reeve of InCiderJapan  reads from the 2021 summer issue a feature on Shiwa Cidery 
• Northwest Cider Club - place an order for the fall cider box today!

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