Why CISOs Avoid the Dreaded “Request a Demo” Button

All links and images for this episode can be found on CISO Series

A CISO hears about your company's product from some other CISOs. Eager to find more information like a video demo they could watch on their own, they visit your site. They can't find anything except a prominently placed "Request a Demo" button. Fearing the marketing and salespeople who will hound them if they fill out the information, they just bail.

This week’s episode is hosted by me, David Spark (@dspark), producer of CISO Series and Andy Ellis (@csoandy), operating partner, YL Ventures. Our guest is Jim Routh (@jmrouth1), former CISO for MassMutual and CVS/Aetna.

Thanks to our podcast sponsor, Buchanan Technologies

Short staffed and overworked IT groups can be overwhelmed by the massive scope of a comprehensive cybersecurity program. Buchanan Technologies makes the complex simple with our twenty-four by seven, customized, vetted strategies that identify risks, detect threats, implement security controls, and protect the confidentiality, availability, and integrity of your data. Discover more.

In this episode:

• Why do vendors put the product demo videos behind gated walls?
• Tips for improving cybersecurity awareness within a large organization.
• The annoying pains of the vendor ecosystem.
• What are some really bad cybersecurity practices that need to be corrected right away?