Climate marketing professor: love is the most effective message

“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.  

Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.

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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha 
Hosted by Maryam Pasha and Ben Hurst 

 

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