Microsoft, Alphabet, Amazon, Apple, Meta and key consumer names including Coca-Cola report earnings next week. Trivariate’s Adam Parker, Hightower’s Stephanie Link and G Squared’s Victoria Greene talk Friday’s rally and how to be positioned ahead of the results. Plus, Yardeni Research President Ed Yardeni calls for 15% upside by year-end. And, Veritas Financial’s Greg Branch makes the case for caution.