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Cold Call

Goldman Sachs’ $500 Million Bet on Small Businesses

22 min • 15 oktober 2019

Launched in the midst of the financial crisis in 2009, Goldman Sachs’ “10,000 Small Businesses” program provided free business education, a network of support, and access to capital for small businesses across the United States. The company committed $500 million to fund the program and nine years later had graduated 7,300 participants, just shy of its goal. Harvard Business School professor Len Schlesinger discusses the success, impact, and future of the program in his case, “Goldman Sachs: The 10,000 Small Businesses Program.”

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