Ewan Morgan - Collecting Whiskey & Tasting $50k Scotch with Diageo's Luxury Ambassador

I recently had the pleasure of sitting down with Ewan Morgan, Head of Whiskey Outreach and National Luxury Ambassador for Diageo who owns some of the largest liquor brands in the world, from Tanqueray & Casamigos, to Guiness and Non-Alcoholic brand Seedlip. But what most may not know, is that Diageo also owns a fair share of high end labels too, like Lagavulin and Mortlach. And after four decades of closure, the iconic Port Ellen distillery in the Island of Islay is reopening with Diageo in a historic moment for the Scotch industry. Ewan and I chat about the Scotch Whiskey collecting market, growing up in a family who lives and breathes the spirit, and he even takes me through a tasting of the new Port Ellen Gemini release, retailing for fifty thousand dollars. And to top it all off, we recorded at an amazing ten million dollar apartment on One Wall Street thanks to our friends at Optimist. Ewan is truly an expert which is why he’s worked his way up to have what most would consider one of the greatest jobs in the world. So without further adieu, this is Ewan Morgan, for Collectors Gene Radio.

Diageo - https://www.diageo.com/

One Wall Street - https://onewallstreet.com/

Optimist - https://www.optimistconsulting.com/

Ewan Morgan - https://www.instagram.com/ewanmorgan/?hl=en

Port Ellen - https://www.diageo.com/en/news-and-media/stories/2024/port-ellen-reborn-the-reopening-of-islay-s-legendary-ghost-distillery