Bonus Sample: Spiritual Consumerism

Derek shares a story from his time as a Lululemon brand ambassador to highlight the toxic merging of spiritual practices and consumerism. Not only does he detail Lulu's post-Chip Wilson pivot in an attempt to "own yoga," he also explores the histories of branding, money, and markets in an attempt to understand how we arrived at the influencer culture that dominates social media today. 

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