A/B-testing designs and copy

Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.

Learning outcomes:

• What is A/B-testing?
• A/B-testing for copy
• A/B-testing top tips
• Working in Growth
• Examples of easy things to test and how to break down more difficult scenarios
• Skillsets needed to run successful tests (for copy or design)

Connect with the guest, Anna:

https://www.linkedin.com/in/annahatzisavas/

Connect with the host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

Twitter: @nicoletellsit

[email protected]