20: Sherrie Moore Uses Data and Experimentation to Understand and Optimize Whiskey Flavor and Consistency

There aren’t many problems in whiskey that Sherrie Moore hasn’t tackled and solved. Over her 30+ years at Tennessee’s renowned Jack Daniel’s distillery, she’s worked in just about every role imaginable—from chemist and processing manager to barrel warehousing manager and, eventually, director of whiskey production. She’s since directed whiskey production for Nearest Green Distillery, and for the past few years she has expanded her scope to help smaller brands dial in processes, products, and operations.

In this episode, Moore and host Sydney Jones discuss:

• Understanding tradition before getting into experimentation
• Jack Daniel’s experiments to reduce the angel’s share
• Managing a distillery through periods of overproduction and rebalancing
• Understanding the impact of toast versus char
• Newer research from ISC Barrels on barrel preparation
• Creating greater consistency, not just quality
• Understanding the dynamics of barrel warehouses
• Evaluating with the eyes to understand flavor
• Collecting data on consumer preference through tasting-room experiments

And more.

Brought to you by:
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