43. The Rise of Gorpcore & the Social Sports Boom

This week we throw the spotlight on outdoor lifestyles. A topic we've been closely tracking at WGSN as the pandemic has shifted consumer behaviour, with many people embracing nature and activities in the fresh air. Alongside hiking and wellness trends such as forest bathing we're witnessing an increase in what you might call 'social sports', from surfing to skateboarding and currently in the northern hemisphere a winter sports boom and with it the rise of an associated aesthetic: Gorpcore. So grab your activewear and lets take this week's episode outside.

Links:

• YT - Arc'teryx
• Arc'teryx TikTok #1
• Arc'teryx TikTok #2
• Arc'teryx TikTok #3