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Creative Characters

From magazine to brand design with Warby Parker's Sarah Olin.

34 min • 21 juni 2023

Sarah Olin started her career as a magazine designer at a challenging time — during the 2010s, when the industry was trying to figure out its transition to digital. She stuck with magazines for over a decade, designing for major fashion and beauty publications like Allure, Glamour, and Cosmo. But she recently shifted to brand art direction and, spoiler, she likes it.

As Art Director at Warby Parker, Sarah works on everything from retail design to TV commercials to fashion campaigns. Her story is one of adaptability, and with the design landscape rapidly changing, it feels fitting for the moment.

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