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Creative Juice

EP268: What The Music Industry Doesn't Know About Advertising Online

51 min • 2 maj 2023

It only takes a quick glance at the social media pages of some of the world's top artists and bands to realize that the music industry is missing out on crucial wins from effective digital advertising...In reality, there's more for artists to learn from businesses outside of the music industry...

 

In this episode of Creative Juice, Jack and Circa explore what the music industry doesn't know about advertising online and how you can learn powerful strategies that take your career to the next level from other industries! Learn from insights from our agency IndieX which has managed millions of dollars in ad spend for our artist clients, the business insights of effective advertising, and how to view your music business like a high-powered e-commerce outfit.

 

Wondering what social media ads can do for you beyond attempts at streaming growth?

This episode covers how to make the most of your advertising budget and grow your fanbase like never before!

 

DISCOVER:

How Direct Response and Madison Avenue Advertising Differ

Why Advertising To Spotify Will Always Cost Money

How E-Commerce Companies Use Digital Ads

Why The Lifetime Value of A Music Fan Can Be Higher Than Other Types Of Customers

How To Use Free, Low Cost, and High Ticket Offers In Your Marketing

 

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

EP207: Where Major Artists Get Stuck In Their Marketing

Join Us In The Indepreneur Discord Server!

 

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