EP281: Taking Big Steps to Fix Broken Music Marketing

When using digital marketing to promote your music, it's easy to lose sight of the bigger picture and get caught up in minute details. Sometimes, what's needed are major, strategic changes...

In this episode of Creative Juice podcast, we share our insights on diagnosing and rectifying problems in your music marketing efforts. From ads and emails to landing pages, online stores, and beyond, we dive into the sweeping changes that can turn around failing campaigns. Learn the key strategic pivots that have transformed the campaigns of our artist clients and how to effectively plan split tests once you have working marketing campaigns.

To prepare you for failing marketing campaigns, this episode drops the knowledge and tools needed to identify weak spots, implement effective solutions, and ultimately, breathe new life into your music marketing strategies!

DISCOVER:

What Broken Music Marketing Looks Like: Diagnosing Problems

How to Overhaul Your Ads With Better Song Choices

Why Sweeping Changes Often Outweigh Small Adjustments

What Successful Campaign Turnarounds Look Like At IndieX

How to Plan Split Tests Effectively

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

How A Music Marketing Agency Runs Marketing Tests

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