AI's Role in Branding, SEO, and the Ethical Tapestry of Digital Media with Reggie Johnson

In this conversation, David Brown interviews Reggie Johnson, a strategist and creator of digital media and content. They discuss the impact of AI on branding and SEO, highlighting the importance of optimising for user experience and building trust and reputation.

They also delve into the article 'When the Tech Bros Come for Me' by Jerry McGovern, exploring the unintended consequences of technology and the need for ethical considerations.

Overall, the conversation emphasises organisations' need for AI policies and transparency in their use of AI.

The conversation covers various themes related to the ethical concerns of AI and technology. It explores the impact of data servers on the environment and the need for regulation to address unethical practices. The power and influence of tech companies, particularly in social media, are discussed, along with the importance of safety testing and transparency. The conversation also delves into the cult-like feeling around AI and the hype cycles associated with emerging technologies. The future of AI and the potential role of quantum computing are explored, and the importance of preparing the digital landscape for AI is emphasised.

Finally, the conversation concludes with a reminder to enjoy the present and find happiness.

Takeaways

• AI is already being used in SEO and will continue to impact the way people search and understand brands.
• Optimizing for user experience and building trust and reputation are key in the AI-driven search landscape.
• Having an AI policy and being transparent about AI usage is important for organisations.
• The unintended consequences of technology and the ethical considerations surrounding AI need to be addressed. Ethical concerns arise regarding the environmental impact of data servers and the need for regulation to address unethical practices.
• Tech companies, particularly in social media, have significant power and influence, necessitating the need for regulation and transparency.
• Safety testing and transparency are crucial in ensuring technology's responsible development and deployment.
• The hype cycles and cult-like feelings around AI and emerging technologies should be approached with scepticism and critical thinking.
• The future of AI may be influenced by quantum computing, but the practicality of AGI is still uncertain.
• Preparing the digital landscape for AI involves using structured data and metadata to facilitate information retrieval and utilisation.
• Finding happiness and enjoying the present should not be overshadowed by the pursuit of technological advancements.

Links relevant to this episode:

• Schema.org - Schema.org
• Grit: The Power of Passion and Perseverance by Angela Duckwort
• When the tech bros come for me - Gerry McGovern
• AI Companies And Advocates Are Becoming More Cult-Like

Thanks for listening, and stay curious!

//david

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